Develop and execute marketing strategies for NHL Alumni Camps and Clinics as well as DAJ Skillz Centers throughout New England. Management of all company marketing functions, including creative services, electronic media, traditional media, presentations, public speaking opportunities, sponsorships, video production and investor management.
Custom crafted sports apparel. The official jersey supplier of the Boston Bruins Alumni.
Served as marketing consultant for game-night entertainment and video production for the AEG's AHL hockey team for the duration of the 2012-13 hockey season.
Responsible for running day-to-day activities of entire organization that includes marketing, ticket sales, branding, communications, community relations, human resources, game operations, merchandising and events. Work closely with corporate sales and finance departments.
Responsible for running day-to-day activities of entire organization that includes marketing, branding, communications, community relations, human resources, game operations, merchandising and events for the AHL affiliate of the New York Rangers. Later managed ticket sales and corporate sales departments. SUCCESSFUL EVENTS MANAGED AND MARKETED BY MARK WILLAND: * Whalers Reunion and Fan Fest, August 13-14, 2010. The Reunion dinner raised over $250,000 for the Arthritis Foundation followed by the FanFest, which was attended by nearly 5,000 fans. * CT Whale re-brand night, November 27, 2010. The WolfPack re-brand as the CT Whale and over 12,000 fans turn out at the XL Center. * Howe Family Night, March 19, 2011. Over 6,000 fans attend to see Howe family (Gordie, Mark, Marty, and the late Colleen Howe) honored with pre-game autograph session and banner raising ceremony. * Whalers Hockey Fest and Whale Bowl 14-day outdoor hockey event featuring amateur hockey (high school, college, youth) culminating with a pro hockey doubleheader on Feb. 19, 2011. The CT Whale vs. Providence game that night drew an AHL record setting 21,000 plus fans. * CT Hockey Hall of Fame Night, March 10, 2012. CT Hockey legends were celebrated with a banner raising and plaque presentation during CT-Whale vs. Norfolk game with just under 6,000 in attendance. MORE NOTABLE ACHIEVEMENTS: * Created the mascot "Pucky" to replicate the iconic Hartford Whalers secondary logo from the 1980s ... CT Whale made over 600 community relations appearances in a two-year stretch. ... Created "WhaleTV" expanding the Whale's video/TV footprint to the internet, CPTV, Comcast Infinity and the XL Center Jumbotron ... CT Whale season tickets increased over threefold from 2010-11 to 2011-12 ... CT Whale enjoyed 3rd largest revenue increase from 2010-11 to 2011-12.... CT Whale social media had 3rd largest year-to-year increase in 2011-12.
Full service video production company. Best Shots was a high tech Boston video production company specializing in effective marketing videos, event and family videos, college recruiting videos, training videos, promotional videos, live event videos, corporate videos, video for home improvement contractors and professional videography for companies throughout the Greater Boston and New England regions.
Founded by Video Marketing Expert Mark Willand, Best Shots combines compelling web videos and search engine optimization to drive sales for Small Businesses.
Executive producer of Pittsburgh Penguins and Pittsburgh Pirates pre-game shows as well as numerous shop-at-home TV specials.
Executive producer of Pittsburgh Penguins and Pittsburgh Pirates pre-game shows as well as numerous shop-at-home TV specials.
* Began Pittsburgh career as the director of marketing for PenVision, the Penguins Pay-for-view TV Network. * Was named director of marketing and merchandising in late 1993. Managed seven Penguins retail stores, ambitious catalog/mail order program, TV home shopping program and 30 employees. * In addition to Penguins produced and sold merchandise from Pittsburgh Phantoms (RHI), Pittsburgh Stingers (MISL) and Russian Penguins (Russian Premier League).
Assisted in all aspects of award-winning league-best public relations department for NHL Hartford Whalers. Specifically: * Served as liaison between team and the greater Hartford community and local and national media. * Edited all publications including media guides, yearbooks, game magazines and newsletters. * Wrote and edited all press releases. * Made numerous speeches to community organizations. * Assisted ticketing and sponsorship departments in fulfilling numerous contracted obligations. * Created the Hartford Whalers Alumni Association and managed the traveling Alumni Team.
Blueline Marketing Group is a full service marketing firm specializing in public and media relations, marketing strategies, video production and brand identity.
Communications
Communications
Reading, video production, weight-training, coaching youth basketball and baseball, hockey historian.
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